The report identifies Atento SA, Synnex Corp., and Alorica Inc. among the most important suppliers for outbound telemarketing services procurement. Suppliers have moderate bargaining power in a market that is set to grow at 4.10%. Therefore the price of outbound telemarketing services will increase by 3%-6% during the forecast period. 

Several strategic and tactical negotiation levers are explained in the report to help buyers achieve the best prices for outbound telemarketing services. The report also aids buyers with relevant outbound telemarketing services pricing levels, pros, and cons of prevalent pricing models such as cost-per-hour pricing, outcome-based pricing, and cost-per-campaign pricing and category management strategies and best practices to fulfill their category objectives.

Outbound Telemarketing Services Procurement: Strategies and Category Management

A targeted strategic approach to outbound telemarketing services sourcing can unlock several opportunities for buyers. Still, we see that buyers have a pre-dominantly transaction-based approach towards the category and miss out on cost-saving opportunities in the absence of actionable intelligence on outbound telemarketing services procurement market.

Strategic Sourcing and Enablers

During our interactions with category managers, it is often cited that buyers have moderate bargaining power in the outbound telemarketing services market. Our sourcing experts believe that a holistic category management approach can help buyers further maximize the value on their outbound telemarketing services procurement. The report explains key category management objectives that should form the base for outbound telemarketing services sourcing strategy, including:

• Scalability of inputs
• Supply base rationalization
• Supply assurance
• Green initiatives
• Minimalization of ad hoc purchases
• Adherence to regulatory nuances
• Category innovations
• Cost savings
• Demand forecasting and governance
• Reduction of TCO
• Customer retention

In addition to identifying the strategic goals and initiatives for the category management, it is also important to create the necessary support structure to facilitate their implementation. The report identifies multiple enablers that can help maximize the efficiency of outbound telemarketing services category management.

This report provides in-depth inputs on streamlining your outbound telemarketing services category management practices. Request for a FREE sample for detailed answers on:

• What should be my strategic sourcing objectives, activities, and enablers for outbound telemarketing services category?
• Which negotiation levers can I pull for cost-saving?
• What are outbound telemarketing services procurement best practices I should be promoting in my supply chain

Outbound Telemarketing Services Procurement: Top Suppliers

Leading global suppliers can assist buyers in realizing high-cost savings through their efforts on areas such as reducing total ownership cost, negotiate on pricing and contractual terms, reduction in ad-hoc spend, reducing inventory shrinkage, conference participation, ad-hoc spend management, manage ad hoc spend, managing labor price volatility, and managing inventory shrinkage. By collaborating with global suppliers, buyers can easily implement cost-saving and assure themselves of high-quality procurement of outbound telemarketing services during diverse situations.

Key Suppliers and Supplier Management 

This report offers key advisory and intelligence to help buyers identify and shortlist the most suitable suppliers for their outbound telemarketing services requirements. Some of the leading outbound telemarketing services suppliers profiled extensively in this report include:

• Atento SA
• Synnex Corp.
• Alorica Inc.
• Market Makers Incorp. Ltd.
• TeleContact Resource Services
• MarketOne International
• Teleperformance Group
• GenSales
• Blue Donkey Ltd.
• MarketWise Solutions Inc.

Omnichannel capability, prospect lists, infrastructure and staffing, and telemarketing software are some of the most critical parameters that buyers use to shortlist the suppliers in outbound telemarketing services. Shortlisted suppliers must be carefully evaluated and scrutinized against business needs, technical specifications, operational requirements, security compliance, regulatory mandates, legal requirements, quality control, change management procedures, pricing models, penalty clauses, SLA nuances, acceptance criteria, and evaluation criteria and several other selection criteria described in detail by this report.

Request for a FREE sample for a complete understanding of outbound telemarketing services supplier landscape:

• Am I engaging with the right suppliers?
• Which KPIs should I use to evaluate my incumbent suppliers?
• Which supplier selection criteria are relevant for outbound telemarketing services?
• What are the outbound telemarketing services category essentials in terms of SLAs and RFx?

Outbound Telemarketing Services Procurement: Pricing Insights

Suppliers in this market have moderate bargaining power owing to moderate pressure from substitutes and a low level of threat from new entrants. Therefore, it is extremely important to get the pricing and pricing model right. Buyers can benchmark their preferred pricing models for outbound telemarketing services with the wider industry and identify the cost-saving potential. 

For example, cost-per-hour pricing, outcome-based pricing, and cost-per-campaign pricing are the most widely adopted pricing models in the outbound telemarketing services. Each pricing model offers optimum benefits and fitment in specific situations. Buyers are advised to identify the model that suits their operations in the best manner and link supplier performance to the pricing models.

Price Strategies and Benchmark

Additionally, it is crucial to keep track of current and future outbound telemarketing services price trends to completely optimize the value of the purchase, both from current cash outflow as well as overall cost and benefit perspective. The outbound telemarketing services report expects a change of 3%-6% during the forecast period. Price forecasts are beneficial in purchase planning, especially when supplemented by constant monitoring of price influencing factors described in the report.

Pricing insights presented in this report cover pricing benchmarks and the trends and strategies that can help optimize cost savings. Request for a FREE sample to access the definite purchasing guide on the outbound telemarketing services that answers all your key questions on price trends and analysis:

• Am I paying/getting the right prices?
• Is my outbound telemarketing services TCO (total cost of ownership) favorable?
• How is the price forecast expected to change?
• What is driving the current and future price changes?
• Which pricing models offer the most rewarding opportunities?

Outbound Telemarketing Services Procurement: Spend Growth Analysis

The report provides a complete drill-down on global outbound telemarketing services spend outlook at a global as well as regional level. Current spend scenario, growth outlook, incremental spend, and other key information is available individually for North America, South America, Europe, Middle East and Africa, and APAC.

Spend Growth and Demand Segmentation

The outbound telemarketing services market will register an incremental spend of about $2 billion, growing at a CAGR of 4.10% during the five-year forecast period. Only a handful of regions will drive the majority of this growth. On the supply side, North America, South America, Europe, Middle East and Africa, and APAC will have the maximum influence owing to the supplier base.

The drivers and inhibitors that influence these global and regional outlooks are also elaborated in detail. Request for a FREE sample to access our in-depth growth decomposition analysis:

• Is this growth cyclical?
• When will the growth curve peak?
• What is driving the growth (or lack of it) in individual geographies?
• Which geographies hold the most rewarding opportunities for buyers and suppliers?