Digital Analytics Sourcing and Procurement Report by Top Spending Regions and Market Price Trends - Forecast and Analysis 2023-2027

Digital Analytics Procurement - Sourcing and Intelligence Report on Price Trends and Spend & Growth Analysis

The digital analytics procurement category is projected to grow at a CAGR of 18.21% during 2023-2027. The prices are outlined to rise by 10%-15% during the forecast period and suppliers will have moderate bargaining power in this market. Adobe Inc., International Business Machines Corp., and Oracle Corp. are a few of the key suppliers in digital analytics market.

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Who are the Top Suppliers in the Digital Analytics Market?

This report offers detailed insights and analysis of the major cost drivers, volume drivers, and innovations of the digital analytics procurement and sourcing market, which the global suppliers have been leveraging to gain a competitive edge across regions. Some of the leading digital analytics suppliers profiled extensively in this report include:

Furthermore, this digital analytics procurement market report provides a detailed analysis of procurement strategies deployed by major category end-users across several industries while sourcing for digital analytics requirements. In addition, most adopted and high-potential pricing models considered by buyers have been analyzed in this report, which will help understand business scopes for revenue expansion. These data will assist buyers to realize cost savings and identify business strategies to improve sales.

What are the Most Suitable Supplier Selection Criteria, Supplier Evaluation Metrics, and SLA that Buyers Should Consider?

The digital analytics procurement market report provides detailed analysis into various supplier selection criteria, RFX questions, supplier evaluation metrics, and the service level agreements that the buyers should consider adopting to achieve significant cost savings, streamline procurement process, and reduce category TCO while sourcing for digital analytics requirements.

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What are the Most Adopted Procurement Strategies by Buyers Across Industries?

The report provides a detailed insight into the most adopted procurement strategies by buyers across industries and an analysis of these strategies with respect to innovation, regulatory compliance, quality, supply, and cost. Adoption of these procurement strategies will enable the buyers to reduce category TCO and achieve cost savings, while sourcing for digital analytics requirements.

What are the Major Pricing Models Adopted by Buyers in Digital Analytics Market?

The report discusses in detail each pricing model and the pros and cons attached to every pricing model prevalent in the market. Also, the report provides insights with respect to the category supply chain and the margins of various suppliers within the supply chain. These market analysis data will enable the buyers to make informed strategic sourcing decisions. Buy the full digital analytics procurement market report now to get comprehensive details on pricing models

Price Strategies and Benchmark

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To optimize the value of the purchase, it is crucial to keep a track of current and future price trends. Price forecasts are beneficial in purchase planning, especially when supplemented by the constant monitoring of price-influencing factors. During the forecast period, the market expects an incremental spend of USD 9458.24 million due to various market drivers prevalent across multiple regions. Also, the report speaks about various cost-saving factors through analysis of the below factors:

• Identify favorable opportunities in digital analytics TCO (total cost of ownership)
• Expected changes in price forecast and factors driving the current and future price changes
• Identify pricing models that offer the most rewarding opportunities

What will the Spend Growth and Demand be by Region?

The digital analytics market will register an incremental spend of about USD 9458.24 million during the forecast period. However, only a few regions will drive the majority of this growth. Moreover, on the supply side, North America, Europe, and APAC will have the maximum influence owing to the supplier base. The growth is expected to be primarily driven by increasing demand and adoption of the category across those few regions. To get a detailed analysis of the volume drivers that are driving the adoption of the category across regions, buy the full report now!

The drivers and inhibitors that influence these global and regional outlooks are elaborated in detail in this procurement report. Our in-depth growth decomposition analysis covers details on:

• Factors driving the growth (or lack of it) in individual geographies
• Regions that hold the most rewarding opportunities for buyers and suppliers
• Spend growth and regional spend segmentation over the coming years

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What are the Major Category Management Objectives for Digital Analytics Sourcing?

A targeted strategic approach to digital analytics sourcing will provide several opportunities. However, in the absence of actionable intelligence on digital analytics, buyers may end up focusing on a tactical sourcing strategy without any focus on cost-saving opportunities. Hence, this report focuses on category management initiatives such as top-line growth, scalability of inputs, and green initiatives, which will assist buyers to formulate a strategic procurement strategy

The report explains the following key category management objectives that should form the base for sourcing strategy.

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In addition to helping buyers in identifying the strategic goals and initiatives for category management, the report also has detailed insights into the most outsourced category management activities and category enablers which can simplify the procurement process for buyers.

Scope of Digital Analytics
Report Specs	Details
Page number	151
Base year	2022
Forecast period	2023-2027
Spend growth (CAGR)	18.21%
Incremental spend	USD 9458.24 million
Pricing growth outlook	10%-15%
Pricing models	Transactional pricing model, Subscription-based pricing model, and Customized-based pricing model
Supplier selection scope	Technology infrastructure provided, Opt for service providers with service credits, Customer testimonials, and TCO of the solution provided by the supplier
Supplier opportunities	Top-line growth, Scalability of inputs, Green initiatives, Category innovations, Supply base rationalization, Demand forecasting and governance, Minimalization of ad hoc purchases, Adherence to regulatory nuances, Cost savings, Customer retention, Reduction of TCO, and Supply assurance
Supplier selection criteria	Business needs, Technical specifications, Operational requirements, Security compliance, Regulatory mandates, Legal requirements, Quality control, Change management procedures, Pricing models, Penalty clauses, SLA nuances, Acceptance criteria, and Evaluation criteria
Category management scope	Top-line growth, Scalability of inputs, Green initiatives, Category innovations, Supply base rationalization, Demand forecasting and governance, Minimalization of ad hoc purchases, Adherence to regulatory nuances, Cost savings, Customer retention, Reduction of TCO, and Supply assurance
Top suppliers	Adobe Inc., International Business Machines Corp., Oracle Corp., SAS Institute Inc., Alphabet Inc., SAP SE, Salesforce.com Inc., Webtrends Inc., HCL Technologies Ltd., and AT Internet
Market dynamics	Regional category spend in terms of percentage with respect to North America, South America, Europe, Middle East and Africa and APAC and global category spend and CAGR in terms of percentage over a span of 5 years.
Customization scope	We can create customized sourcing/procurement reports with specific requirements for your business.

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