Media Plan Creation Market Procurement Intelligence Report

Access curated Media Plan Creation procurement intelligence and solve all your questions on Media Plan Creation procurement outlook, cost saving opportunities in Media Plan Creation procurement and potential Media Plan Creation partners.

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Scope of the report

Ecosystem of the global Media Plan Creation category is intertwined with the larger parent market of Advertising. Our category definition describes that overall Advertising market includes all spend related to the provision of advertising services and distribution of advertising. The production of printed advertising materials is typically excluded unless the advertising service provider is also responsible for production.

KEY PROCUREMENT INSIGHTS COVERED

Strategic Sourcing Guide to Media Plan Creation Procurement

Overview

Several macro changes in the dynamics of overall Advertising as well as Media Plan Creation procurement trends are poised to change the business practices and procurement thumb rules. In recent years, the market has witnessed a significant number of strategic collaborations, mergers, and acquisitions. Such developments have enabled the suppliers to expand their portfolio of offerings, geographic presence, and value chain. Moreover, suppliers have also gained access to new technologies and resources.

Price rise in certain essential assets and supplies required to deliver Media Plan Creation is making a significant addition to the supplier's overall expenditure. This could have an inflationary impact on buyer's procurement expenditure in the Media Plan Creation market.

An intense competition in the supply market owing to new entrants is expected to provide more procurement options to buyers for Media Plan Creation and offer significant negotiation leverage.

Category managers need to take note of the potential of these developments and reassess the changes required in their procurement practices.

Media Plan Creation Procurement Best Practices

Sometimes, procurement functions are unable to timely alter their practices while responding to market conditions. Industry experts acknowledge that periodically reviewing procurement best practices and adopting learnings from across procurement categories can help procurement teams respond to market needs in a more agile way. This report combines our experience of other categories with Media Plan Creation procurement insights and hand picks best practices that can work for category managers delving in this market.

For example, Service providers often hire subcontractors to assist in certain aspects of a project. Buyers must ensure that subcontractors are bound by the same terms and conditions that main service providers adhere to. Buyers should also ensure that the project budget does not exceed while negotiating with subcontractors.

Buyers should engage with service providers that can consolidate multiple marketing, advertising and communications disciplines such as SEO, SEM, social media management, and traditional advertising. Such consolidation increases cost savings, convenience, and facilitates supplier performance benchmarking.

Having dedicated on-site staff from the service provider is a highly recommended measure for reducing category lead time for buyers.


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Risks in Media Plan Creation procurement

Media Plan Creation procurement managers also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for Media Plan Creation procurement. Some examples include:


  • Economic downturn can adversely affect employment rates and bring about changes in the spend patterns of customers. This can reduce product launches and adversely affect the industry
  • The communications services industry is a labor-intensive industry and is vulnerable to the vagaries of labor unions. If a company fails to renew agreements or solve labor disputes, it can lead to labor strikes or stoppage of work, thereby leading to delays in service delivery
  • Pricing terms in the contract could prove to be inadequate to safeguard the buyer from impact of a sudden increase in supplier's cost, often arising from a lack of clarity on scope of products or services to be delivered

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Who should read this report

  • Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!

    You may have just initiated your research to design a winning Media Plan Creation procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the report has your requirements covered.

    The report is intended to serve as a one-stop reference guide for Media Plan Creation procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “Media Plan Creation: Procurement Report 101” as well as for category experts actively tracking the global Media Plan Creation procurement market.

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Key questions on Media Plan Creation procurement answered by this report


    The Media Plan Creation procurement report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:

     

    • What is the spend potential in the Media Plan Creation market?
    • What is the correct price to pay for Media Plan Creation? What are the key trends and factors that influence current and future pricing?
    • Which selection criteria are the most important for Media Plan Creation Suppliers Market?
    • Who are the top Media Plan Creation suppliers? What are their cost structures?
    • What are supplier margins in Media Plan Creation market?
    • Which negotiation levers can reduce Media Plan Creation procurement cost ?
    • What are the best practices for Media Plan Creation procurement and what are the potential risks?

SpendEdge Insights has helped procurement professionals and sourcing teams manage multiple spend areas and achieve more than $2 billion in savings. Activate your free account today!

Media Plan Creation Category Insights: What is inside

The Media Plan Creation market report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.

Data

A key highlight of this report is the in-depth outlook created on Media Plan Creation procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for Media Plan Creation. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.

Insights

Along with specific category and supplier intelligence, the publication also includes curated insights on Media Plan Creation market trends, price influencers and inherent risks. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.

Advisory

Additionally, the report also advises on the best practices and strategies to manage the Media Plan Creation category efficiently. Negotiation levers and opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include ideal procurement organization structure, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.

Category Ecosystem

  • Buyer and supplier ecosystem
  • Competitiveness index
  • Buyer and supplier power
  • Threat of new entrants and substitutes

Global and Regional Sourcing Insights

  • Category spend
  • Spend growth
  • Dynamics
  • Opportunities

Pricing and Cost Analysis

    • Pricing outlook and data
    • Drivers of pricing
    • Cost structure and inputs cost
    • Total cost of ownership
    • Pricing models and margins

Cost Saving Opportunities & Negotiation Strategies

  • Buyer and supplier side levers
  • Quantified cost saving opportunities
  • Negotiation strategies and quantified outcome

Procurement Best Practices, Strategy and Enablers

  • Procurement excellence
  • Sustainability and innovation
  • KPIs and category enablers
  • Risk management and outsourcing

Vendor Analysis

  • RFx essentials and selection criteria
  • SLAs
  • Supplier evaluation metrics
  • Detailed supplier profiles

Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”

Category Research Framework


SpendEdge presents a detailed picture of Media Plan Creation procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

Information Sources


Primary research
Secondary research
Procurement heads
Industry journals and reports
Category managers
Periodicals and new articles
Sourcing consortium professionals
Category webinars
Industry experts and thought leaders
Internal categiry playbooks
Procurement managers
Industry/government websites on regulations, compliance
Category heads of suppliers
Internal databases
Client account heads/managers
Industry blogs/thought leader briefings
Client and industry consultants

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