Online Advertising Sourcing and Procurement Report by Top Spending Regions and Market Price Trends - Forecast and Analysis 2020-2024

Online Advertising Sourcing and Procurement Report by Top Spending Regions and Market Price Trends - Forecast and Analysis 2020-2024

  • Published: Jun 2020
  • Pages: 120
  • SKU: IRCMSTR21576

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Online Advertising Procurement - Sourcing and Intelligence Report on Price Trends and Spend & Growth Analysis

The online advertising will grow at a CAGR of 6.38% during 2020-2024. Prices will increase by 2%-4% during the forecast period and suppliers will have a moderate bargaining power in this market. Omnicom Group Inc., Publicis Groupe SA, The Interpublic Group of Companies Inc., Harte Hanks Inc., WPP Plc, Alliance Data Systems Corp., Accenture Plc, Experian Plc, Cognizant Technology Solutions Corp., and Advantage Marketing Inc. are among the prominent suppliers in online advertising market.

Who are the Top Suppliers in the Online Advertising Market?

Browse table of contents & list of exhibits and sample illustrations on spend growth, pricing trends, etc.

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Leading global suppliers can assist buyers in realizing high-cost savings through their efforts on areas such as horizontal integration, supplier synergies, reducing total ownership cost, negotiate on pricing and contractual terms, adoption of automation, quality management, conference participation, managing commodity price volatility, and managing inventory shrinkage. Collaborations with global suppliers will also help buyers in cost-saving and ensuring high-quality procurement in the dynamic market.

This report offers key advisory and intelligence to help buyers identify and shortlist the most suitable suppliers for their online advertising requirements. Some of the leading online advertising suppliers profiled extensively in this report include:

 

  • Omnicom Group Inc.
  • Publicis Groupe SA
  • The Interpublic Group of Companies Inc.
  • Harte Hanks Inc.
  • WPP Plc
  • Alliance Data Systems Corp.
  • Accenture Plc
  • Experian Plc
  • Cognizant Technology Solutions Corp.
  • Advantage Marketing Inc.

 

Supplier Selection and Evaluation

Profile and service capabilities of the service provider, industry specialization of the service providers, reputation of service providers, and assessment of value-added services are some of the most critical parameters that buyers use to shortlist the suppliers in online advertising.

This report evaluates suppliers based on size and scale, type of clientele, adhering to regulatory framework, and clarity in fee structure. In addition, suppliers are also shortlisted based on business needs, technical specifications, operational requirements, security compliance, regulatory mandates, legal requirements, quality control, change management procedures, pricing models, penalty clauses, sla nuances, evaluation criteria, and working environment.

What are the Major Pricing Trends in Online Advertising Procurement?

The pressure from substitutes and a moderate level of threat from new entrants has resulted in the Moderate bargaining power of suppliers. This makes it extremely important to get the pricing and pricing model right. Buyers should align their preferred pricing models for online advertising with the wider industry and identify the cost-saving potential.

percentage of ad-spend pricing, time-based pricing, and performance-based pricing are the most widely adopted pricing models in the online advertising. Each pricing model offers optimum benefits and fitment in specific situations. Buyers should identify the model that suits their operations in the best manner and link supplier performance to the pricing models.

Price Strategies and Benchmark

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To optimize the value of the purchase it is crucial to keep a track of current and future price trends. Price forecasts are beneficial in purchase planning, especially when supplemented by the constant monitoring of price influencing factors. During the forecast period, the market expects a change of 2%-4%.

  • Identify favorable opportunities in online advertising TCO (total cost of ownership)
  • Expected changes in price forecast and factors driving the current and future price changes
  • Identify pricing models that offer the most rewarding opportunities

Will there be an Increase in the Spend Growth for Online Advertising Procurement?

The report provides a complete drill-down on global online advertising spend outlook at a global as well as regional level. Current spend scenario, growth outlook, incremental spend, and other key information is available individually for North America, South America, Europe, Middle East and Africa, and APAC.

Spend Growth and Demand Segmentation

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The online advertising market will register an incremental spend of about $ 84 billion during the forecast period. Only a few regions will drive the majority of this growth. On the supply side, North America, South America, Europe, Middle East and Africa, and APAC will have the maximum influence owing to the supplier base.

The drivers and inhibitors that influence these global and regional outlooks are also elaborated in detail. Our in-depth growth decomposition analysis covers details on:

  • Factors driving the growth (or lack of it) in individual geographies
  • Regions that hold the most rewarding opportunities for buyers and suppliers
  • Is the spend growth cyclical and when will the growth curve peak?

What are the Major Category Management Objectives for Online Advertising Sourcing?

A targeted strategic approach to online advertising sourcing will provide several opportunities to buyers. However, in the absence of actionable intelligence on online advertising, buyers have resulted in a transaction-based approach towards the category. The buyers have moderate bargaining power in this market and a holistic category management approach will help buyers maximize the value on their online advertising procurement.

The report explains key category management objectives that should form the base for sourcing strategy, including:

 

  • Supply assurance
  • Category innovations
  • Green initiatives
  • Cost savings
  • Adherence to regulatory nuances
  • Customer retention
  • Supply base rationalization
  • Scalability of inputs
  • Demand forecasting and governance
  • Minimalization of ad hoc purchases
  • Reduction of TCO
  • Top-line growth

 

In addition to helping buyers in identifying the strategic goals and initiatives for category management, the report will also help create the necessary support structure to facilitate implementation. This report provides in-depth inputs on streamlining category management practices and provides detailed answers on:

  • The strategic sourcing objectives, activities, and enablers for online advertising category
  • Online advertising procurement best practices to promote in my supply chain

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Executive Summary

    Market Insights

      Category Pricing Insights

        Cost-saving Opportunities

          Best Practices

            Category Ecosystem

              Category Management Strategy

                Category Management Enablers

                  Suppliers Selection

                    Suppliers under Coverage

                      US Market Insights

                        Category scope

                          Appendix

                            Research Framework

                            SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                            INFORMATION SOURCES

                            Primary sources

                            • Procurement heads
                            • Category managers
                            • Sourcing consortium professionals
                            • Industry experts and thought leaders
                            • Procurement managers
                            • Category heads of suppliers
                            • Client account heads/managers
                            • Client and industry consultants

                            Secondary sources

                            • Industry journals and reports
                            • Periodicals and new articles
                            • Category webinars
                            • Internal categiry playbooks
                            • Industry and government websites on regulations and compliance
                            • Internal databases
                            • Industry blogs/thought leader briefings

                            DATA ANALYSIS

                            Online Advertising Sourcing and Procurement Report by Top Spending Regions and Market Price Trends - Forecast and Analysis 2020-2024
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                            The online advertising procurement market will grow at a CAGR of about 6.38% during 2020-2024.
                            During 2020-2024, the online advertising procurement market will register an incremental spend of about $ 84 billion.
                            Omnicom Group Inc., Publicis Groupe SA, The Interpublic Group of Companies Inc., Harte Hanks Inc., WPP Plc, Alliance Data Systems Corp., Accenture Plc, Experian Plc, Cognizant Technology Solutions Corp., and Advantage Marketing Inc. are some of the prominent suppliers in online advertising market.
                            Percentage of ad-spend pricing, time-based pricing, and performance-based pricing are the widely adopted pricing models in online advertising procurement.
                            During the forecast period, the price for online advertising procurement will increase by 2%-4%.