Personal Promotion Market Procurement Intelligence Report

A buying guide for Personal Promotion category – enriched with research on Personal Promotion procurement spend patterns, Personal Promotion pricing intelligence, market dynamics and top suppliers of Personal Promotion.

Scope of the report

Personal Promotion is an essential part of the Advertising category which includes all spend related to the provision of advertising services and distribution of advertising. The production of printed advertising materials is typically excluded unless the advertising service provider is also responsible for production.


Strategic Sourcing Guide to Personal Promotion Procurement


Several macro changes in the dynamics of overall Advertising as well as Personal Promotion procurement trends are poised to change the business practices and procurement thumb rules. Buyers are moving towards longer contract durations and strategic partnerships with suppliers to benefit from value-based discounts, integrated services, low renewal cost and lesser expenses on contracting activities.

In the broader industry, automated tools and advanced technology is making inroads and even replacing some of the non-core workforce of suppliers. As a result, overall cost structure of suppliers has become more favorable across the industry and buyers of Personal Promotion can expect to benefit from lower costs of suppliers once they break even with their investments in technology.

An intense competition in the supply market owing to new entrants is expected to provide more procurement options to buyers for Personal Promotion and offer significant negotiation leverage.

Category managers need to take note of the potential of these developments and reassess the changes required in their procurement practices.

Personal Promotion Procurement Best Practices

Sometimes, procurement functions are unable to timely alter their practices while responding to market conditions. Industry experts acknowledge that periodically reviewing procurement best practices and adopting learnings from across procurement categories can help procurement teams respond to market needs in a more agile way. This report combines our experience of other categories with Personal Promotion procurement insights and hand picks best practices that can work for category managers delving in this market.

For example, While engaging with a service provider, buyers should procure creative services from a tier 1 creative agency and outsource the production work to a local agency to reduce billing rates.

Buyers should engage in long-term contracts with service providers to gain value additions and other benefits. Engaging in long-term contracts reduces the total cost of ownership, for buyers, for the service delivered.

Buyers must ensure that service providers cater to their requirements by implementing centralization of content to maintain the project objective.

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Risks in Personal Promotion procurement

Personal Promotion procurement managers also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for Personal Promotion procurement. Some examples include:

  • The communications services industry is a labor-intensive industry and is vulnerable to the vagaries of labor unions. If a company fails to renew agreements or solve labor disputes, it can lead to labor strikes or stoppage of work, thereby leading to delays in service delivery
  • With advancements in technology, such as file compressing, digital copying, and internet connections with high bandwidth, the risk of content piracy and signal theft has also increased. Additionally, new software that can circumvent encryption technology is increasing the threat of unauthorized use and distribution of communication content
  • Communication service providers operating across regions can be easily affected by fluctuations in exchange rates. Even though they use foreign currency derivative instruments to reduce risks, the inflated state of currency in certain economies can affect the business of communication houses

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Who should read this report

  • Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!

    You may have just initiated your research to design a winning Personal Promotion procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the report has your requirements covered.

    The report is intended to serve as a one-stop reference guide for Personal Promotion procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “Personal Promotion: Procurement Report 101” as well as for category experts actively tracking the global Personal Promotion procurement market.

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Key questions on Personal Promotion procurement answered by this report

    The Personal Promotion procurement report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:


    • What is the spend potential in the Personal Promotion market?
    • What is the correct price to pay for Personal Promotion? What are the key trends and factors that influence current and future pricing?
    • Which selection criteria are the most important for Personal Promotion Suppliers Market?
    • Who are the top Personal Promotion suppliers? What are their cost structures?
    • What are supplier margins in Personal Promotion market?
    • Which negotiation levers can reduce Personal Promotion procurement cost ?
    • What are the best practices for Personal Promotion procurement and what are the potential risks?

SpendEdge Insights has helped procurement professionals and sourcing teams manage multiple spend areas and achieve more than $2 billion in savings. Activate your free account today!

Personal Promotion Category Insights: What is inside

  • A comprehensive drill down on category sourcing execution: Data, insights, advisory

    The Personal Promotion market report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.


    A key highlight of this report is the in-depth outlook created on Personal Promotion procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for Personal Promotion. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.


    Along with specific category and supplier intelligence, the publication also includes curated insights on Personal Promotion market trends, price influencers and inherent risks. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.


    Additionally, the report also advises on the best practices and strategies to manage the Personal Promotion category efficiently. Negotiation levers and opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include ideal procurement organization structure, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.

  • Unrivalled breadth of category analysis: at your fingertips

    Category Ecosystem

    • Buyer and supplier ecosystem
    • Competitiveness index
    • Buyer and supplier power
    • Threat of new entrants and substitutes

    Global and Regional Sourcing Insights

    • Category spend
    • Spend growth
    • Dynamics
    • Opportunities

    Pricing and Cost Analysis

      • Pricing outlook and data
      • Drivers of pricing
      • Cost structure and inputs cost
      • Total cost of ownership
      • Pricing models and margins

    Cost Saving Opportunities & Negotiation Strategies

    • Buyer and supplier side levers
    • Quantified cost saving opportunities
    • Negotiation strategies and quantified outcome

    Procurement Best Practices, Strategy and Enablers

    • Procurement excellence
    • Sustainability and innovation
    • KPIs and category enablers
    • Risk management and outsourcing

    Vendor Analysis

    • RFx essentials and selection criteria
    • SLAs
    • Supplier evaluation metrics
    • Detailed supplier profiles
  • A lucid, easy to read format: Enabling fast decisions

    Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”

Category Research Framework

SpendEdge presents a detailed picture of Personal Promotion procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

Information Sources

Primary research
Secondary research
Procurement heads
Industry journals and reports
Category managers
Periodicals and new articles
Sourcing consortium professionals
Category webinars
Industry experts and thought leaders
Internal categiry playbooks
Procurement managers
Industry/government websites on regulations, compliance
Category heads of suppliers
Internal databases
Client account heads/managers
Industry blogs/thought leader briefings
Client and industry consultants

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