A buying guide for Digital Promotions category – enriched with research on Digital Promotions procurement spend patterns, Digital Promotions pricing intelligence, market dynamics and top suppliers of Digital Promotions.
GET FREE SAMPLEDigital Promotions is an essential part of the Promotion category which includes all spend on procurement of promotional goods and services and may also include spend related to outdoor promotion activities such as transit advertising and retail advertising.
The market for Promotion and its sub-segments such as Digital Promotions are at an interesting intersection. In the broader industry, automated tools and advanced technology is making inroads and even replacing some of the non-core workforce of suppliers. As a result, overall cost structure of suppliers has become more favorable across the industry and buyers of Digital Promotions can expect to benefit from lower costs of suppliers once they break even with their investments in technology.Rising cost of workforce possessing core skill sets is expected to offset some of the cost savings that suppliers are expecting through implementation of lean and technology-based operations.An intense competition in the supply market owing to new entrants is expected to provide more procurement options to buyers for Digital Promotions and offer significant negotiation leverage.Trends like these and many others discussed in this report are necessitating a relook at the way Digital Promotions is procured and the procurement cost saving opportunities that exist.
Sometimes, procurement functions are unable to timely alter their practices while responding to market conditions. Industry experts acknowledge that periodically reviewing procurement best practices and adopting learnings from across procurement categories can help procurement teams respond to market needs in a more agile way. This report combines our experience of other categories with Digital Promotions procurement insights and hand picks best practices that can work for category managers delving in this market. For example, Buyers must ensure that service providers cater to their requirements by implementing centralization of content to maintain the project objective. Buyers should engage with service providers that provide services through an hourly based pricing model. Within an hourly based pricing model, buyers would have a fair idea of the exact time required for the work done by service provider. Consequently, billing rates will be implemented accordingly. Buyers should engage with service providers that can consolidate multiple marketing, advertising and communications disciplines such as SEO, SEM, social media management, and traditional advertising. Such consolidation increases cost savings, convenience, and facilitates supplier performance benchmarking.
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Digital Promotions procurement managers also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for Digital Promotions procurement. Some examples include:
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Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!
You may have just initiated your research to design a winning Digital Promotions procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the report has your requirements covered.
The report is intended to serve as a one-stop reference guide for Digital Promotions procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “Digital Promotions: Procurement Report 101” as well as for category experts actively tracking the global Digital Promotions procurement market.
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The Digital Promotions procurement report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:
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The Digital Promotions market report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.
A key highlight of this report is the in-depth outlook created on Digital Promotions procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for Digital Promotions. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.
Along with specific category and supplier intelligence, the publication also includes curated insights on Digital Promotions market trends, price influencers and inherent risks. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.
Additionally, the report also advises on the best practices and strategies to manage the Digital Promotions category efficiently. Negotiation levers and opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include ideal procurement organization structure, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.
Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”
SpendEdge presents a detailed picture of Digital Promotions procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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