Sales & Marketing Contact Lists | Market, Trends, Growth | Suppliers Analysis

Strategic Sourcing Guide to Sales & Marketing Contact Lists Procurement

Overview

The market for Market Research and its sub-segments such as Sales & Marketing Contact Lists are at an interesting intersection. Service providers are increasingly investing in the adoption of automation software and advanced technologies to realize process efficiencies, broaden their service offerings and reduce time to market. This is increasing their OPEX, which will be passed on to buyers in the form of slightly higher procurement costs.

Most suppliers of Sales & Marketing Contact Lists are moving up the value chain and offering integrated services that go beyond just Sales & Marketing Contact Lists. Buyers are increasingly collaborating with vendors who can offer one-stop solutions as they now have fewer suppliers to manage and can achieve greater cost savings that arises out of awarding a larger contract to a supplier.

Proliferation of supply pool in regions such as APAC is expected to intensify supply market competition. This will compel service providers to compete on price points to attract new buyers, which is expected to offset some of the increase in procurement cost arising out of increasing supplier OPEX.

Trends like these and many others discussed in this report are necessitating a relook at the way Sales & Marketing Contact Lists is procured and the procurement cost saving opportunities that exist.

Sales & Marketing Contact Lists Procurement Best Practices

It has become imperative for category managers to remain as agile as possible in terms of their procurement practices. However, it is not always easy to quickly spot and implement alternative practices in a category like Sales & Marketing Contact Lists. To help quick decision making, this report advises on several procurement best practices that have worked well for category managers.

For example, Buyers can optimize the costs by arriving at right sourcing mix through an alignment of in-house capabilities with outsourced functions. Buyers can use in-house capabilities for project-specific requirements that can be resolved internally. Third-party providers should be engaged based on their expertise and project-specific requirements that require capabilities not present in the buyers' organization.

Adequate RFP response time should be built in for prospective suppliers to enable them understand the scope and performance requirements.

Buyers should invite bids from all potential service providers that can meet overall requirements. Bids must be evaluated based on pre-defined parameters such as reputation, service offerings, geographical knowledge and expertise, and track record. Buyers can use standard scorecards to evaluate service providers and provide necessary comments to rationalize the given scores. This helps effectively document the decision-making process for buyers.

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Risks in Sales & Marketing Contact Lists procurement

Sales & Marketing Contact Lists procurement managers also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for Sales & Marketing Contact Lists procurement. Some examples include:

Procurement without consulting the actual users of Sales & Marketing Contact Lists may result in a mismatch in expectations of the buyer's internal stakeholders versus the actual contract executed
Talent crunch leads to poor performance of the firms with respect to project outcomes. It also results in the loss of confidence of buyers over their service providers
When requirements of the buyers are not absolutely clear or usage patterns are not stable or predictable, suppliers often build in \"cost buffers\" for unforeseen risks due to a lack of complete understanding on buyer's requirements. This increases the risk of overspending on Sales & Marketing Contact Lists

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Who should read this report

The report is intended to serve as a one-stop reference guide for Sales & Marketing Contact Lists procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “Sales & Marketing Contact Lists: Procurement Report 101” as well as for category experts actively tracking the global Sales & Marketing Contact Lists procurement market.

You may have just initiated your research to design a winning Sales & Marketing Contact Lists procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the report has your requirements covered.

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Key questions on Sales & Marketing Contact Lists procurement answered by this report

Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!

The Sales & Marketing Contact Lists procurement report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:

What is the spend potential in the Sales & Marketing Contact Lists market?
What is the correct price to pay for Sales & Marketing Contact Lists? What are the key trends and factors that influence current and future pricing?
Which selection criteria are the most important for Sales & Marketing Contact Lists Suppliers Market?
Who are the top Sales & Marketing Contact Lists suppliers? What are their cost structures?
Which negotiation levers can reduce Sales & Marketing Contact Lists procurement cost ?
What are supplier margins in Sales & Marketing Contact Lists market?
What are the best practices for Sales & Marketing Contact Lists procurement and what are the potential risks?

SpendEdge Insights has helped procurement professionals and sourcing teams manage multiple spend areas and achieve more than $2 billion in savings. Activate your free account today!

Sales & Marketing Contact Lists Category Insights: What is inside

The Sales & Marketing Contact Lists market report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.

Data

A key highlight of this report is the in-depth outlook created on Sales & Marketing Contact Lists procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for Sales & Marketing Contact Lists. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.

Insights

Along with specific category and supplier intelligence, the publication also includes curated insights on Sales & Marketing Contact Lists market trends, price influencers and inherent risks. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.

Advisory

Additionally, the report also advises on the best practices and strategies to manage the Sales & Marketing Contact Lists category efficiently. Negotiation levers and opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include ideal procurement organization structure, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.

Category Ecosystem

Buyer and supplier ecosystem
Competitiveness index
Buyer and supplier power
Threat of new entrants and substitutes

Global and Regional Sourcing Insights

Category spend
Spend growth
Dynamics
Opportunities

Pricing and Cost Analysis

Pricing outlook and data
Drivers of pricing
Cost structure and inputs cost
Total cost of ownership
Pricing models and margins

Cost Saving Opportunities & Negotiation Strategies

Buyer and supplier side levers
Quantified cost saving opportunities
Negotiation strategies and quantified outcome

Procurement Best Practices, Strategy and Enablers

Procurement excellence
Sustainability and innovation
KPIs and category enablers
Risk management and outsourcing

Vendor Analysis

RFx essentials and selection criteria
SLAs
Supplier evaluation metrics
Detailed supplier profiles

Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”

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Category Research Framework

SpendEdge presents a detailed picture of Sales & Marketing Contact Lists procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.