Customer Survey Services | Intelligence Report

Strategic Sourcing Guide to Customer Survey Services Procurement

Overview

The market for Marketing and its sub-segments such as Customer Survey Services are at an interesting intersection. An intense competition in the supply market owing to new entrants is expected to provide more procurement options to buyers for Customer Survey Services and offer significant negotiation leverage.

Price rise in certain essential assets and supplies required to deliver Customer Survey Services is making a significant addition to the supplier's overall expenditure. This could have an inflationary impact on buyer's procurement expenditure in the Customer Survey Services market.

In the broader industry, automated tools and advanced technology is making inroads and even replacing some of the non-core workforce of suppliers. As a result, overall cost structure of suppliers has become more favorable across the industry and buyers of Customer Survey Services can expect to benefit from lower costs of suppliers once they break even with their investments in technology.

Trends like these and many others discussed in this report are necessitating a relook at the way Customer Survey Services is procured and the procurement cost saving opportunities that exist.

Customer Survey Services Procurement Best Practices

The report discusses in detail the best practices that have served well the category managers responsible for Customer Survey Services procurement.

For example, While engaging with a service provider, buyers should procure creative services from a tier 1 creative agency and outsource the production work to a local agency to reduce billing rates.

It is customary for service provider to charge buyers on a project basis. The project costs are often based on payroll costs incurred by service providers on the various levels of personnel involved in the project. In a bid to derive higher profits, service providers may allocate more senior staff than required. Therefore, buyers must scrutinize the staffing needs of the project and limit the presence of senior staff to not more than 30% of the total allocated staff. This, in turn, providers buyers' advantages such as enhanced cost savings, streamlined execution, and faster delivery time.

Having dedicated on-site staff from the service provider is a highly recommended measure for reducing category lead time for buyers.

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Risks in Customer Survey Services procurement

Customer Survey Services procurement managers also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for Customer Survey Services procurement. Some examples include:

With advancements in technology, such as file compressing, digital copying, and internet connections with high bandwidth, the risk of content piracy and signal theft has also increased. Additionally, new software that can circumvent encryption technology is increasing the threat of unauthorized use and distribution of communication content
Contract-related risks where unfavorable credit terms may severly penalize buyers for delayed payments or entitle the supplier to demand pre-payments or shorten the payment terms are not very common in the category but they do exist in certain situations where buyers' liquidity or financial health is in question
Communication service providers operating across regions can be easily affected by fluctuations in exchange rates. Even though they use foreign currency derivative instruments to reduce risks, the inflated state of currency in certain economies can affect the business of communication houses

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Who should read this report

The report is intended to serve as a one-stop reference guide for Customer Survey Services procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “Customer Survey Services: Procurement Report 101” as well as for category experts actively tracking the global Customer Survey Services procurement market.

You may have just initiated your research to design a winning Customer Survey Services procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the report has your requirements covered.

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Key questions on Customer Survey Services procurement answered by this report

Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!

The Customer Survey Services procurement report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:

What is the spend potential in the Customer Survey Services market?
What is the correct price to pay for Customer Survey Services? What are the key trends and factors that influence current and future pricing?
Which selection criteria are the most important for Customer Survey Services Suppliers Market?
Who are the top Customer Survey Services suppliers? What are their cost structures?
Which negotiation levers can reduce Customer Survey Services procurement cost ?
What are supplier margins in Customer Survey Services market?
What are the best practices for Customer Survey Services procurement and what are the potential risks?

SpendEdge Insights has helped procurement professionals and sourcing teams manage multiple spend areas and achieve more than $2 billion in savings. Activate your free account today!

Customer Survey Services Category Insights: What is inside

The Customer Survey Services market report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.

Data

A key highlight of this report is the in-depth outlook created on Customer Survey Services procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for Customer Survey Services. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.

Insights

Along with specific category and supplier intelligence, the publication also includes curated insights on Customer Survey Services market trends, price influencers and inherent risks. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.

Advisory

Additionally, the report also advises on the best practices and strategies to manage the Customer Survey Services category efficiently. Negotiation levers and opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include ideal procurement organization structure, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.

Category Ecosystem

Buyer and supplier ecosystem
Competitiveness index
Buyer and supplier power
Threat of new entrants and substitutes

Global and Regional Sourcing Insights

Category spend
Spend growth
Dynamics
Opportunities

Pricing and Cost Analysis

Pricing outlook and data
Drivers of pricing
Cost structure and inputs cost
Total cost of ownership
Pricing models and margins

Cost Saving Opportunities & Negotiation Strategies

Buyer and supplier side levers
Quantified cost saving opportunities
Negotiation strategies and quantified outcome

Procurement Best Practices, Strategy and Enablers

Procurement excellence
Sustainability and innovation
KPIs and category enablers
Risk management and outsourcing

Vendor Analysis

RFx essentials and selection criteria
SLAs
Supplier evaluation metrics
Detailed supplier profiles

Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”

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Category Research Framework

SpendEdge presents a detailed picture of Customer Survey Services procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.