E-Mail Marketing Software Category Procurement Intelligence Report

A purchasing guide for E-Mail Marketing Software – rich advisory on spend outlook in E-Mail Marketing Software, pricing analysis for E-Mail Marketing Software procurement cost benchmarking, negotiation strategies and key vendors of E-Mail Marketing Software.

Ecosystem of the global E-Mail Marketing Software category is intertwined with the larger parent market of End User Software and Hardware. Our category definition describes that overall End User Software and Hardware market includes all spend relating to the provision of off the shelf software, computer equipment, components, upgradation and replacement.

Key questions on L4 procurement answered by this report

Strategic Sourcing Guide to E-Mail Marketing Software Procurement


Several macro changes in the dynamics of overall End User Software and Hardware as well as E-Mail Marketing Software procurement trends are poised to change the business practices and procurement thumb rules. Rise in the cost of certain essential assets and supplies required to deliver E-Mail Marketing Software is making a significant addition to the supplier's overall expenditure. This could have an inflationary impact on buyer's procurement expenditure in the E-Mail Marketing Software market.

Stringency in the regulatory norms pertaining to data protection and cybersecurity has increased compliance and security burden on suppliers. These additional costs have a potential to drive marginal increase in prices across the key geographies.

Buyers are showing an inclination to onboard suppliers whose offerings span beyond E-Mail Marketing Software. The practice brings in several advantages such as rationalization of supplier base, economies of scale and reduced category management cost.

Category managers need to take note of the potential of these developments and reassess the changes required in their procurement practices.

E-Mail Marketing Software Procurement Best Practices

Sometimes, procurement functions are unable to timely alter their practices while responding to market conditions. Industry experts acknowledge that periodically reviewing procurement best practices and adopting learnings from across procurement categories can help procurement teams respond to market needs in a more agile way. This report combines our experience of other categories with E-Mail Marketing Software procurement insights and hand picks best practices that can work for category managers delving in this market.

For example, Buyers should ask for a detailed account of the data protection capabilities of the supplier. In addition, buyers should also enquire regarding the redundancies available during instances of outages or disruptions. While some providers can provide backup, others may have limited capabilities in hardware redundancy.

Needs of buyers can vary depending on the industry where buyers operate. For instance, buyers from the financial services industry give high importance to regulatory compliance and data security, whereas buyers from the e-commerce industry prioritize high throughput, low response time, and high scalability. Hence, service providers with a strong knowledge of the security, compliance, and governance needs of buyers' industries and a proven track record of performance with respect to these aspects should be prioritized.

Transferring to a new supplier can be often costly and can further get exacerbated by instances of vendor lock-ins. Buyers must scrutinize the offerings of service providers for any possibilities of vendor lock-ins and demand client testimonials from service providers to assess such possibilities. Watch out for products/services that are priced excessively low, as they can often result in costly lock-ins.

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Risks in E-Mail Marketing Software procurement

E-Mail Marketing Software procurement managers also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for E-Mail Marketing Software procurement. Some examples include:

  • An increase in the integration of IT systems is amplifying the risk of cyberattacks and theft of sensitive data
  • Privacy regulations regarding the information gathered, used, and exchanged by service providers vary across regions. This increases the risk of non-compliance, which can lead to the payment of hefty fines and penalties
  • Contract-related risks where unfavorable credit terms may severly penalize buyers for delayed payments or entitle the supplier to demand pre-payments or shorten the payment terms are not very common in the category but they do exist in certain situations where buyers' liquidity or financial health is in question

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Who should read this report

  • The report is intended to serve as a one-stop reference guide for E-Mail Marketing Software procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “E-Mail Marketing Software: Procurement Report 101” as well as for category experts actively tracking the global E-Mail Marketing Software procurement market.


    You may have just initiated your research to design a winning E-Mail Marketing Software procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the report has your requirements covered.

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Key questions on E-Mail Marketing Software procurement answered by this report

    Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!


    The E-Mail Marketing Software procurement report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:


    • What is the spend potential in the E-Mail Marketing Software market?
    • What is the correct price to pay for E-Mail Marketing Software? What are the key trends and factors that influence current and future pricing?
    • Which selection criteria are the most important for E-Mail Marketing Software Suppliers Market?
    • Who are the top E-Mail Marketing Software suppliers? What are their cost structures?
    • Which negotiation levers can reduce E-Mail Marketing Software procurement cost ?
    • What are supplier margins in E-Mail Marketing Software market?
    • What are the best practices for E-Mail Marketing Software procurement and what are the potential risks?

SpendEdge Insights has helped procurement professionals and sourcing teams manage multiple spend areas and achieve more than $2 billion in savings. Activate your free account today!

E-Mail Marketing Software Category Insights: What is inside

  • A comprehensive drill down on category sourcing execution: Data, insights, advisory

    The E-Mail Marketing Software market report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.


    A key highlight of this report is the in-depth outlook created on E-Mail Marketing Software procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for E-Mail Marketing Software. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.


    Along with specific category and supplier intelligence, the publication also includes curated insights on E-Mail Marketing Software market trends, price influencers and inherent risks. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.


    Additionally, the report also advises on the best practices and strategies to manage the E-Mail Marketing Software category efficiently. Negotiation levers and opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include ideal procurement organization structure, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.

  • Unrivalled breadth of category analysis: at your fingertips

    Category Ecosystem

    • Buyer and supplier ecosystem
    • Competitiveness index
    • Buyer and supplier power
    • Threat of new entrants and substitutes

    Global and Regional Sourcing Insights

    • Category spend
    • Spend growth
    • Dynamics
    • Opportunities

    Pricing and Cost Analysis

      • Pricing outlook and data
      • Drivers of pricing
      • Cost structure and inputs cost
      • Total cost of ownership
      • Pricing models and margins

    Cost Saving Opportunities & Negotiation Strategies

    • Buyer and supplier side levers
    • Quantified cost saving opportunities
    • Negotiation strategies and quantified outcome

    Procurement Best Practices, Strategy and Enablers

    • Procurement excellence
    • Sustainability and innovation
    • KPIs and category enablers
    • Risk management and outsourcing

    Vendor Analysis

    • RFx essentials and selection criteria
    • SLAs
    • Supplier evaluation metrics
    • Detailed supplier profiles
  • A lucid, easy to read format: Enabling fast decisions

    Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”

Category Research Framework

SpendEdge presents a detailed picture of E-Mail Marketing Software procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

Information Sources

Primary research
Secondary research
Procurement heads
Industry journals and reports
Category managers
Periodicals and new articles
Sourcing consortium professionals
Category webinars
Industry experts and thought leaders
Internal categiry playbooks
Procurement managers
Industry/government websites on regulations, compliance
Category heads of suppliers
Internal databases
Client account heads/managers
Industry blogs/thought leader briefings
Client and industry consultants

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