Graphic Advertising Services Market Procurement Intelligence Report

Access curated Graphic Advertising Services procurement intelligence and solve all your questions on Graphic Advertising Services procurement outlook, cost saving opportunities in Graphic Advertising Services procurement and potential Graphic Advertising Services partners.

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Scope of the report

Our category grouping process defines that the overall Advertising market includes all spend related to the provision of advertising services and distribution of advertising. The production of printed advertising materials is typically excluded unless the advertising service provider is also responsible for production. Dynamics of the global Graphic Advertising Services market play out within this wider arena of Advertising market. Therefore, our coverage of the Graphic Advertising Services category also operates within this broader boundary of the overall Advertising market.

KEY PROCUREMENT INSIGHTS COVERED

Strategic Sourcing Guide to Graphic Advertising Services Procurement

Overview

Business practices within Graphic Advertising Services market are heavily influenced by changing trends across the category as well as within the broader Advertising market. An intense competition in the supply market owing to new entrants is expected to provide more procurement options to buyers for Graphic Advertising Services and offer significant negotiation leverage.

Buyers are moving towards longer contract durations and strategic partnerships with suppliers to benefit from value-based discounts, integrated services, low renewal cost and lesser expenses on contracting activities.

Price rise in certain essential assets and supplies required to deliver Graphic Advertising Services is making a significant addition to the supplier's overall expenditure. This could have an inflationary impact on buyer's procurement expenditure in the Graphic Advertising Services market.

As a result, category managers need to closely monitor the Graphic Advertising Services procurement trends and identify changes required in their procurement environment for the category.

Graphic Advertising Services Procurement Best Practices

The report discusses in detail the best practices that have served well the category managers responsible for Graphic Advertising Services procurement.

For example, Buyers should ensure that service providers use digital asset management tools for storing and retrieval of digital assets such as photographs, video graphs, music, animation content. Buyers can use these tools to increase their brands consistency and optimize their workflow.

Having dedicated on-site staff from the service provider is a highly recommended measure for reducing category lead time for buyers.

Buyers should engage with service providers that provide services through an hourly based pricing model. Within an hourly based pricing model, buyers would have a fair idea of the exact time required for the work done by service provider. Consequently, billing rates will be implemented accordingly.


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Risks in Graphic Advertising Services procurement

Graphic Advertising Services procurement managers also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for Graphic Advertising Services procurement. Some examples include:


  • With advancements in technology, such as file compressing, digital copying, and internet connections with high bandwidth, the risk of content piracy and signal theft has also increased. Additionally, new software that can circumvent encryption technology is increasing the threat of unauthorized use and distribution of communication content
  • Suppliers may face a situation where they are unable to honor a contract in its entirety due to shortage of resources, finances or capabilities. While contractual terms safeguard buyers from the non-performance, their operations could still face massive disruptions due to suppliers' non-performance
  • Procurement without consulting the actual users of Graphic Advertising Services may result in a mismatch in expectations of the buyer's internal stakeholders versus the actual contract executed

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Who should read this report

  • Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!

    You may have just initiated your research to design a winning Graphic Advertising Services procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the report has your requirements covered.

    The report is intended to serve as a one-stop reference guide for Graphic Advertising Services procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “Graphic Advertising Services: Procurement Report 101” as well as for category experts actively tracking the global Graphic Advertising Services procurement market.

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Key questions on Graphic Advertising Services procurement answered by this report


    The Graphic Advertising Services procurement report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:

     

    • What is the spend potential in the Graphic Advertising Services market?
    • What is the correct price to pay for Graphic Advertising Services? What are the key trends and factors that influence current and future pricing?
    • Which selection criteria are the most important for Graphic Advertising Services Suppliers Market?
    • Who are the top Graphic Advertising Services suppliers? What are their cost structures?
    • What are supplier margins in Graphic Advertising Services market?
    • Which negotiation levers can reduce Graphic Advertising Services procurement cost ?
    • What are the best practices for Graphic Advertising Services procurement and what are the potential risks?

SpendEdge Insights has helped procurement professionals and sourcing teams manage multiple spend areas and achieve more than $2 billion in savings. Activate your free account today!

Graphic Advertising Services Category Insights: What is inside

The Graphic Advertising Services market report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.

Data

A key highlight of this report is the in-depth outlook created on Graphic Advertising Services procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for Graphic Advertising Services. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.

Insights

Along with specific category and supplier intelligence, the publication also includes curated insights on Graphic Advertising Services market trends, price influencers and inherent risks. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.

Advisory

Additionally, the report also advises on the best practices and strategies to manage the Graphic Advertising Services category efficiently. Negotiation levers and opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include ideal procurement organization structure, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.

Category Ecosystem

  • Buyer and supplier ecosystem
  • Competitiveness index
  • Buyer and supplier power
  • Threat of new entrants and substitutes

Global and Regional Sourcing Insights

  • Category spend
  • Spend growth
  • Dynamics
  • Opportunities

Pricing and Cost Analysis

    • Pricing outlook and data
    • Drivers of pricing
    • Cost structure and inputs cost
    • Total cost of ownership
    • Pricing models and margins

Cost Saving Opportunities & Negotiation Strategies

  • Buyer and supplier side levers
  • Quantified cost saving opportunities
  • Negotiation strategies and quantified outcome

Procurement Best Practices, Strategy and Enablers

  • Procurement excellence
  • Sustainability and innovation
  • KPIs and category enablers
  • Risk management and outsourcing

Vendor Analysis

  • RFx essentials and selection criteria
  • SLAs
  • Supplier evaluation metrics
  • Detailed supplier profiles

Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”

Category Research Framework


SpendEdge presents a detailed picture of Graphic Advertising Services procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

Information Sources


Primary research
Secondary research
Procurement heads
Industry journals and reports
Category managers
Periodicals and new articles
Sourcing consortium professionals
Category webinars
Industry experts and thought leaders
Internal categiry playbooks
Procurement managers
Industry/government websites on regulations, compliance
Category heads of suppliers
Internal databases
Client account heads/managers
Industry blogs/thought leader briefings
Client and industry consultants

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