Media Placement & Fulfillment Services Market Procurement Intelligence Report

A buying guide for Media Placement & Fulfillment Services category – enriched with research on Media Placement & Fulfillment Services procurement spend patterns, Media Placement & Fulfillment Services pricing intelligence, market dynamics and top suppliers of Media Placement & Fulfillment Services.

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Scope of the report

This report on global Media Placement & Fulfillment Services category is part of a larger series of reports on global Advertising market. The scope of Advertising spans multiple categories and is typically identified as a procurement category that includes all spend related to the provision of advertising services and distribution of advertising. The production of printed advertising materials is typically excluded unless the advertising service provider is also responsible for production.

KEY PROCUREMENT INSIGHTS COVERED

Strategic Sourcing Guide to Media Placement & Fulfillment Services Procurement

Overview

A changing ecosystem within the Advertising market also affects the procurement process, cost dynamics and supplier attractiveness for the buyers of Media Placement & Fulfillment Services. In recent years, the market has witnessed a significant number of strategic collaborations, mergers, and acquisitions. Such developments have enabled the suppliers to expand their portfolio of offerings, geographic presence, and value chain. Moreover, suppliers have also gained access to new technologies and resources.

In the broader industry, automated tools and advanced technology is making inroads and even replacing some of the non-core workforce of suppliers. As a result, overall cost structure of suppliers has become more favorable across the industry and buyers of Media Placement & Fulfillment Services can expect to benefit from lower costs of suppliers once they break even with their investments in technology.

Price rise in certain essential assets and supplies required to deliver Media Placement & Fulfillment Services is making a significant addition to the supplier's overall expenditure. This could have an inflationary impact on buyer's procurement expenditure in the Media Placement & Fulfillment Services market.

Media Placement & Fulfillment Services Procurement Best Practices

Media Placement & Fulfillment Services procurement best practices are moving towards a level of sophistication which is typically seen in traditional procurement categories. Category managers now have an attractive opportunity to adapt the best practices seen within this category as well as those being leveraged in other non-related categories. This report summarizes the best practices picked from across multiple categories that could work well for category managers involved with Media Placement & Fulfillment Services procurement strategy.

For example, Buyers should engage with service providers that can consolidate multiple marketing, advertising and communications disciplines such as SEO, SEM, social media management, and traditional advertising. Such consolidation increases cost savings, convenience, and facilitates supplier performance benchmarking.

Having dedicated on-site staff from the service provider is a highly recommended measure for reducing category lead time for buyers.

Buyers must ensure that service providers cater to their requirements by implementing centralization of content to maintain the project objective.


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Risks in Media Placement & Fulfillment Services procurement

Media Placement & Fulfillment Services procurement managers also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for Media Placement & Fulfillment Services procurement. Some examples include:


  • Economic downturn can adversely affect employment rates and bring about changes in the spend patterns of customers. This can reduce product launches and adversely affect the industry
  • Pricing terms in the contract could prove to be inadequate to safeguard the buyer from impact of a sudden increase in supplier's cost, often arising from a lack of clarity on scope of products or services to be delivered
  • Contract-related risks where unfavorable credit terms may severly penalize buyers for delayed payments or entitle the supplier to demand pre-payments or shorten the payment terms are not very common in the category but they do exist in certain situations where buyers' liquidity or financial health is in question

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Who should read this report

  • Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!

    You may have just initiated your research to design a winning Media Placement & Fulfillment Services procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the report has your requirements covered.

    The report is intended to serve as a one-stop reference guide for Media Placement & Fulfillment Services procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “Media Placement & Fulfillment Services: Procurement Report 101” as well as for category experts actively tracking the global Media Placement & Fulfillment Services procurement market.

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Key questions on Media Placement & Fulfillment Services procurement answered by this report


    The Media Placement & Fulfillment Services procurement report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:

     

    • What is the spend potential in the Media Placement & Fulfillment Services market?
    • What is the correct price to pay for Media Placement & Fulfillment Services? What are the key trends and factors that influence current and future pricing?
    • Which selection criteria are the most important for Media Placement & Fulfillment Services Suppliers Market?
    • Who are the top Media Placement & Fulfillment Services suppliers? What are their cost structures?
    • What are supplier margins in Media Placement & Fulfillment Services market?
    • Which negotiation levers can reduce Media Placement & Fulfillment Services procurement cost ?
    • What are the best practices for Media Placement & Fulfillment Services procurement and what are the potential risks?

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Media Placement & Fulfillment Services Category Insights: What is inside

The Media Placement & Fulfillment Services market report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.

Data

A key highlight of this report is the in-depth outlook created on Media Placement & Fulfillment Services procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for Media Placement & Fulfillment Services. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.

Insights

Along with specific category and supplier intelligence, the publication also includes curated insights on Media Placement & Fulfillment Services market trends, price influencers and inherent risks. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.

Advisory

Additionally, the report also advises on the best practices and strategies to manage the Media Placement & Fulfillment Services category efficiently. Negotiation levers and opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include ideal procurement organization structure, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.

Category Ecosystem

  • Buyer and supplier ecosystem
  • Competitiveness index
  • Buyer and supplier power
  • Threat of new entrants and substitutes

Global and Regional Sourcing Insights

  • Category spend
  • Spend growth
  • Dynamics
  • Opportunities

Pricing and Cost Analysis

    • Pricing outlook and data
    • Drivers of pricing
    • Cost structure and inputs cost
    • Total cost of ownership
    • Pricing models and margins

Cost Saving Opportunities & Negotiation Strategies

  • Buyer and supplier side levers
  • Quantified cost saving opportunities
  • Negotiation strategies and quantified outcome

Procurement Best Practices, Strategy and Enablers

  • Procurement excellence
  • Sustainability and innovation
  • KPIs and category enablers
  • Risk management and outsourcing

Vendor Analysis

  • RFx essentials and selection criteria
  • SLAs
  • Supplier evaluation metrics
  • Detailed supplier profiles

Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”

Category Research Framework


SpendEdge presents a detailed picture of Media Placement & Fulfillment Services procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

Information Sources


Primary research
Secondary research
Procurement heads
Industry journals and reports
Category managers
Periodicals and new articles
Sourcing consortium professionals
Category webinars
Industry experts and thought leaders
Internal categiry playbooks
Procurement managers
Industry/government websites on regulations, compliance
Category heads of suppliers
Internal databases
Client account heads/managers
Industry blogs/thought leader briefings
Client and industry consultants

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