TV Advertising Sourcing and Procurement Report by Top Spending Regions and Market Price Trends - Forecast and Analysis 2022-2026

TV Advertising Sourcing and Procurement Report by Top Spending Regions and Market Price Trends - Forecast and Analysis 2022-2026

  • Published: Nov 2022
  • Pages: 164
  • SKU: IRCMSTR21720

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TV Advertising Procurement - Sourcing and Intelligence Report on Price Trends and Spend & Growth Analysis

The TV advertising procurement category is projected to grow at a CAGR of 4.51% during 2022-2026. The prices are outlined to rise by 3%-6% during the forecast period and suppliers will have moderate bargaining power in this market. Omnicom Group, Publicis Groupe, and WPP are a few of the key suppliers in the TV advertising market.

TV Advertising Procurement - Sourcing and Intelligence Report on Price Trends and Spend & Growth AnalysisTV Advertising Procurement - Sourcing and Intelligence Report on Price Trends and Spend & Growth Analysis

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Who are the Top Suppliers in the TV Advertising Market?

This report offers detailed insights and analysis of the major cost drivers, volume drivers, and innovations of the TV advertising procurement and sourcing market, which the global suppliers have been leveraging to gain a competitive edge across regions. Some of the leading TV advertising suppliers profiled extensively in this report include:

Top Suppliers in the TV Advertising Market

Furthermore, this TV advertising procurement market report provides a detailed analysis of procurement strategies deployed by major category end-users across several industries while sourcing for TV advertising requirements. In addition, most adopted and high-potential pricing models considered by buyers have been analyzed in this report, which will help understand business scopes for revenue expansion. These data will assist buyers to realize cost savings and identify business strategies to improve sales.

What are the Most Suitable Supplier Selection Criteria, Supplier Evaluation Metrics, and SLA that Buyers Should Consider?

The TV advertising procurement market report provides a detailed analysis of various supplier selection criteria, RFX questions, supplier evaluation metrics, and the service level agreements that the buyers should consider adopting to achieve significant cost savings, streamline the procurement process, and reduce category TCO while sourcing for TV advertising requirements.

TV Advertising Market Supplier Selection Criteria, Supplier Evaluation Metrics, and SLA

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What are the Most Adopted Procurement Strategies by Buyers Across Industries?

The report provides a detailed insight of buyers' most adopted procurement strategies across industries and an analysis of these strategies with respect to innovation, regulatory compliance, quality, supply, and cost. Adoption of these procurement strategies will enable the buyers to reduce category TCO and achieve cost savings while sourcing for TV advertising requirements.

What are the Major Pricing Models Adopted by Buyers in the TV Advertising Market?

The report discusses in detail each pricing model and the pros and cons attached to every pricing model prevalent in the market. Also, the report provides insights with respect to the category supply chain and the margins of various suppliers within the supply chain. These market analysis data will enable the buyers to make informed strategic sourcing decisions. Buy the full TV advertising procurement market report now to get comprehensive details on pricing models

Price Strategies and Benchmark

TV Advertising Procurement Pricing Model

Request for a FREE sample to access the latest price forecasts, market drivers, TCO reduction opportunities for the TV advertising market

To optimize the value of the purchase, it is crucial to keep a track of current and future price trends. Price forecasts are beneficial in purchase planning, especially when supplemented by the constant monitoring of price-influencing factors. During the forecast period, the market expects an incremental spend of USD 23.31 billion due to various market drivers prevalent across multiple regions. Also, the report speaks about various cost-saving factors through analysis of the following factors:

  • Identify favorable opportunities in TV advertising TCO (total cost of ownership)
  • Expected changes in price forecast and factors driving the current and future price changes
  • Identify pricing models that offer the most rewarding opportunities

What will the Spend Growth and Demand be by Region?

The TV advertising market will register an incremental spend of about USD 23.31 billion during the forecast period. However, only a few regions will drive the majority of this growth. Moreover, on the supply side, North America, Europe, and APAC will have the maximum influence owing to the supplier base. The growth is expected to be primarily driven by increasing demand and adoption of the category across those few regions. To get a detailed analysis of the volume drivers that are driving the adoption of the category across regions, buy the full report now!

The drivers and inhibitors that influence these global and regional outlooks are elaborated on in detail in this procurement report. Our in-depth growth decomposition analysis covers details on:

  • Factors driving the growth (or lack of it) in individual geographies
  • Regions that hold the most rewarding opportunities for buyers and suppliers
  • Spend growth and regional spend segmentation over the coming years

TV Advertising Procurement Spend Growth Analysis

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What are the Major Category Management Objectives for TV Advertising Sourcing?

A targeted strategic approach to TV advertising sourcing will provide several opportunities. However, in the absence of actionable intelligence on TV advertising, buyers may end up focusing on a tactical sourcing strategy without any focus on cost-saving opportunities. Hence, this report focuses on category management initiatives such as top-line growth, scalability of inputs, and green initiatives, which will assist buyers to formulate a strategic procurement strategy

The report explains the following key category management objectives that should form the base for sourcing strategy.

Category Management Objectives for TV Advertising Sourcing

To explore the extent of influence of category management objectives that can improve the efficiencies of the retailers, Request for a FREE Sample Report!

In addition to helping buyers in identifying the strategic goals and initiatives for category management, the report also has detailed insights into the most outsourced category management activities and category enablers which can simplify the procurement process for buyers.

Scope of TV Advertising

Report Specs

Details

Page number

164

Base year

2021

Forecast period

2022-2026

Spend growth (CAGR)

4.51%

Incremental spend

USD 23.31 billion

Pricing growth outlook

3%-6%

Pricing models

Hourly-based pricing, Project-based pricing, and Performance-based pricing

Supplier selection scope

Agency size, Clientele and case studies, Effective methodology and framework for building strategy, and Experience and performance

Supplier opportunities

Top-line growth, Scalability of inputs, Green initiatives, Category innovations, Supply base rationalization, Demand forecasting and governance, Minimalization of ad hoc purchases, Adherence to regulatory nuances, Cost savings, Customer retention, Reduction of TCO, and Supply assurance

Supplier selection criteria

Business needs, Technical specifications, Operational requirements, Security compliance, Regulatory mandates, Legal requirements, Quality control, Change management procedures, Pricing models, Penalty clauses, SLA nuances, Acceptance criteria, and Evaluation criteria

Category management scope

Top-line growth, Scalability of inputs, Green initiatives, Category innovations, Supply base rationalization, Demand forecasting and governance, Minimalization of ad hoc purchases, Adherence to regulatory nuances, Cost savings, Customer retention, Reduction of TCO, and Supply assurance

Top suppliers

Omnicom Group, Publicis Groupe, WPP, The Interpublic Group of Companies, Dentsu Group, Daniel J. Edelman Holdings, Vivendi, Next Fifteen Communications Group, Cerberus Agency, and BrandTuitive

Market dynamics

Regional category spend in terms of percentage with respect to North America, South America, Europe, Middle East and Africa and APAC and global category spend and CAGR in terms of percentage over a span of 5 years.

Customization scope

We can create customized sourcing/procurement reports with specific requirements for your business.

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TV Advertising Procurement

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Read More Read Less
  • Executive summary
    • Market Insights
      • Category Pricing Insights
        • Cost-saving Opportunities
          • Best Practices
            • Suppliers Selection
              • US Market Insights
                • Appendix
                  • Global category spends
                    • Category spend growth
                      • Spend segmentation by region
                        • Regional spend dynamics
                          • Regional influence on global spend
                            • Regional spend opportunity for suppliers
                              • Pricing outlook
                                • Supplier cost structure
                                  • Outlook for input costs
                                    • Total cost of ownership analysis
                                      • Overview of pricing models
                                        • Comparison of pricing models
                                          • Supply chain margins
                                            • Cost drivers: Impact on pricing
                                              • Volume drivers: Impact on pricing
                                                • Supplier-side levers
                                                  • Buyer-side levers
                                                    • Quantifying cost-saving opportunities
                                                      • Quantifying cost savings by negotiation strategies
                                                        • Innovation and success stories
                                                          • Procurement excellence best practices
                                                            • Procurement best practices
                                                              • Sustainability practices
                                                                • Sustainability best practices
                                                                  • Market favorability index for suppliers
                                                                    • Competitiveness index for suppliers
                                                                      • Buyer power
                                                                        • Supplier power
                                                                          • Threat of new entrants
                                                                            • Threat of substitutes
                                                                              • Buyer ecosystem
                                                                                • Supplier ecosystem
                                                                                  • Category management objectives
                                                                                    • Supplier and buyer KPIs
                                                                                      • Outsourcing category management activities
                                                                                        • Risk management
                                                                                          • Procurement organization
                                                                                            • Category enablers
                                                                                              • RFx essentials
                                                                                                • Supplier selection criteria
                                                                                                  • Service level agreement
                                                                                                    • Incumbent supplier evaluation metrics
                                                                                                      • Overview
                                                                                                        • Supplier positioning
                                                                                                          • Profile: Pfizer Inc.
                                                                                                            • Profile: Merck & Co. Inc.
                                                                                                              • Profile: Sanofi
                                                                                                                • Profile: Boehringer Ingelheim International GmbH
                                                                                                                  • Profile: Novartis AG
                                                                                                                    • Profile: Evonik Industries AG
                                                                                                                      • Category spend in the US
                                                                                                                        • Pricing outlook
                                                                                                                          • Supplier cost structure in the US
                                                                                                                            • Margins of suppliers in the US
                                                                                                                              • Category cost drivers
                                                                                                                                • Category volume drivers
                                                                                                                                  • Overview of best practices in the US
                                                                                                                                    • Procurement best practices in the US
                                                                                                                                      • US supply market overview
                                                                                                                                        • Regional category risks
                                                                                                                                          • Category hierarchy
                                                                                                                                            • Category scope
                                                                                                                                              • Category map
                                                                                                                                                • List of abbreviations
                                                                                                                                                  • Key notes

                                                                                                                                                    Research Framework

                                                                                                                                                    SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                                                                                                                                                    INFORMATION SOURCES

                                                                                                                                                    Primary sources

                                                                                                                                                    • Procurement heads
                                                                                                                                                    • Category managers
                                                                                                                                                    • Sourcing consortium professionals
                                                                                                                                                    • Industry experts and thought leaders
                                                                                                                                                    • Procurement managers
                                                                                                                                                    • Category heads of suppliers
                                                                                                                                                    • Client account heads/managers
                                                                                                                                                    • Client and industry consultants

                                                                                                                                                    Secondary sources

                                                                                                                                                    • Industry journals and reports
                                                                                                                                                    • Periodicals and new articles
                                                                                                                                                    • Category webinars
                                                                                                                                                    • Internal categiry playbooks
                                                                                                                                                    • Industry and government websites on regulations and compliance
                                                                                                                                                    • Internal databases
                                                                                                                                                    • Industry blogs/thought leader briefings

                                                                                                                                                    DATA ANALYSIS

                                                                                                                                                    TV Advertising Sourcing and Procurement Report by Top Spending Regions and Market Price Trends - Forecast and Analysis 2022-2026
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                                                                                                                                                    The tv advertising procurement market will grow at a CAGR of about 2.42% during 2020-2024.
                                                                                                                                                    During 2020-2024, the tv advertising procurement market will register an incremental spend of about $ 25 billion.
                                                                                                                                                    Omnicom Group Inc., Publicis Groupe SA, WPP Plc, The Interpublic Group of Companies Inc., Dentsu Inc., Daniel J. Edelman Holdings Inc., Vivendi SA, Next Fifteen Communications Group Plc, Cerberus Agency, and BrandTuitive are some of the prominent suppliers in tv advertising market.
                                                                                                                                                    Hourly-based pricing, project-based pricing, and performance-based pricing are the widely adopted pricing models in tv advertising procurement.
                                                                                                                                                    During the forecast period, the price for tv advertising procurement will increase by 2%-3%.