A purchasing guide for Digital Marketing – rich advisory on spend outlook in Digital Marketing, pricing analysis for Digital Marketing procurement cost benchmarking, negotiation strategies and key vendors of Digital Marketing.
GET FREE SAMPLEEcosystem of the global Digital Marketing category is intertwined with the larger parent market of Marketing. Our category definition describes that overall Marketing market includes all spend related to the provision of marketing inluding material generation, production and distribution.
Business practices within Digital Marketing market are heavily influenced by changing trends across the category as well as within the broader Marketing market. Price rise in certain essential assets and supplies required to deliver Digital Marketing is making a significant addition to the supplier's overall expenditure. This could have an inflationary impact on buyer's procurement expenditure in the Digital Marketing market. In recent years, the market has witnessed a significant number of strategic collaborations, mergers, and acquisitions. Such developments have enabled the suppliers to expand their portfolio of offerings, geographic presence, and value chain. Moreover, suppliers have also gained access to new technologies and resources. Buyers are moving towards longer contract durations and strategic partnerships with suppliers to benefit from value-based discounts, integrated services, low renewal cost and lesser expenses on contracting activities. As a result, category managers need to closely monitor the Digital Marketing procurement trends and identify changes required in their procurement environment for the category.
The report discusses in detail the best practices that have served well the category managers responsible for Digital Marketing procurement. For example, Buyers should engage with service providers that provide services through an hourly based pricing model. Within an hourly based pricing model, buyers would have a fair idea of the exact time required for the work done by service provider. Consequently, billing rates will be implemented accordingly. In recent years, the market has witnessed a significant number of strategic collaborations, mergers, and acquisitions. Such developments have enabled the suppliers to expand their portfolio of offerings, geographic presence, and value chain. Moreover, suppliers have also gained access to new technologies and resources. Buyers are moving towards longer contract durations and strategic partnerships with suppliers to benefit from value-based discounts, integrated services, low renewal cost and lesser expenses on contracting activities.
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Procurement managers responsible for Digital Marketing procurement strategy also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for Digital Marketing procurement. Some examples include:
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Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!
You may have just initiated your research to design a winning Digital Marketing procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the Digital Marketing procurement insights report has your requirements covered.
The report is intended to serve as a one-stop reference guide for Digital Marketing procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “Digital Marketing: Procurement Insights Report 101” as well as for category experts actively tracking the global Digital Marketing procurement market.
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The Digital Marketing procurement insights report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:
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The Digital Marketing procurement insights report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, Digital Marketing procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.
A key highlight of this report is the in-depth outlook created on Digital Marketing procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for Digital Marketing. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.
Along with specific category and supplier intelligence, the publication also includes curated insights on market trends, price influencers and Digital Marketing procurement risk management. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.
Additionally, the report also advises on Digital Marketing procurement strategy and best practices to manage the category efficiently. Negotiation levers and Digital Marketing procurement opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include Digital Marketing procurement risk management, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.
Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”
SpendEdge presents a detailed picture of Digital Marketing procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, carried out with Digital Marketing procurement intelligence tools.
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