Digital Marketing Procurement Insights Report

A purchasing guide for Digital Marketing – rich advisory on spend outlook in Digital Marketing, pricing analysis for Digital Marketing procurement cost benchmarking, negotiation strategies and key vendors of Digital Marketing.

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Scope of the Digital Marketing Procurement Insights Report

Ecosystem of the global Digital Marketing category is intertwined with the larger parent market of Marketing. Our category definition describes that overall Marketing market includes all spend related to the provision of marketing inluding material generation, production and distribution.

KEY PROCUREMENT INSIGHTS COVERED

Strategic Sourcing Guide to Digital Marketing Procurement

Overview

Business practices within Digital Marketing market are heavily influenced by changing trends across the category as well as within the broader Marketing market. Price rise in certain essential assets and supplies required to deliver Digital Marketing is making a significant addition to the supplier's overall expenditure. This could have an inflationary impact on buyer's procurement expenditure in the Digital Marketing market.

In recent years, the market has witnessed a significant number of strategic collaborations, mergers, and acquisitions. Such developments have enabled the suppliers to expand their portfolio of offerings, geographic presence, and value chain. Moreover, suppliers have also gained access to new technologies and resources.

Buyers are moving towards longer contract durations and strategic partnerships with suppliers to benefit from value-based discounts, integrated services, low renewal cost and lesser expenses on contracting activities.

As a result, category managers need to closely monitor the Digital Marketing procurement trends and identify changes required in their procurement environment for the category.

Digital Marketing Procurement Best Practices

The report discusses in detail the best practices that have served well the category managers responsible for Digital Marketing procurement.

For example, Buyers should engage with service providers that provide services through an hourly based pricing model. Within an hourly based pricing model, buyers would have a fair idea of the exact time required for the work done by service provider. Consequently, billing rates will be implemented accordingly.

In recent years, the market has witnessed a significant number of strategic collaborations, mergers, and acquisitions. Such developments have enabled the suppliers to expand their portfolio of offerings, geographic presence, and value chain. Moreover, suppliers have also gained access to new technologies and resources.

Buyers are moving towards longer contract durations and strategic partnerships with suppliers to benefit from value-based discounts, integrated services, low renewal cost and lesser expenses on contracting activities.


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Digital Marketing procurement risk management

Procurement managers responsible for Digital Marketing procurement strategy also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for Digital Marketing procurement. Some examples include:


  • The communications services industry is a labor-intensive industry and is vulnerable to the vagaries of labor unions. If a company fails to renew agreements or solve labor disputes, it can lead to labor strikes or stoppage of work, thereby leading to delays in service delivery
  • When requirements of the buyers are not absolutely clear or usage patterns are not stable or predictable, suppliers often build in \"cost buffers\" for unforeseen risks due to a lack of complete understanding on buyer's requirements. This increases the risk of overspending on Digital Marketing
  • Communication service providers operating across regions can be easily affected by fluctuations in exchange rates. Even though they use foreign currency derivative instruments to reduce risks, the inflated state of currency in certain economies can affect the business of communication houses

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Who should read this report

  • Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!

    You may have just initiated your research to design a winning Digital Marketing procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the Digital Marketing procurement insights report has your requirements covered.

    The report is intended to serve as a one-stop reference guide for Digital Marketing procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “Digital Marketing: Procurement Insights Report 101” as well as for category experts actively tracking the global Digital Marketing procurement market.

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Key questions on Digital Marketing procurement answered by this report


    The Digital Marketing procurement insights report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:

     

    • What are the Digital Marketing procurement opportunities and what is the potential for spend optimization?
    • What is the correct price to pay for Digital Marketing? What are the key trends and factors that influence current and future pricing?
    • Which selection criteria are the most important for Digital Marketing Suppliers Market?
    • Who are the top Digital Marketing suppliers? What are their cost structures?
    • What are supplier margins in Digital Marketing market?
    • Which negotiation levers can reduce Digital Marketing procurement cost ?
    • What are the Digital Marketing procurement best practices and what are the potential risks?

SpendEdge Insights has helped procurement professionals and sourcing teams manage multiple spend areas and achieve more than $2 billion in savings. Activate your free account today!

Digital Marketing Category Insights: What is inside

The Digital Marketing procurement insights report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, Digital Marketing procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.

Data

A key highlight of this report is the in-depth outlook created on Digital Marketing procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for Digital Marketing. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.

Insights

Along with specific category and supplier intelligence, the publication also includes curated insights on market trends, price influencers and Digital Marketing procurement risk management. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.

Advisory

Additionally, the report also advises on Digital Marketing procurement strategy and best practices to manage the category efficiently. Negotiation levers and Digital Marketing procurement opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include Digital Marketing procurement risk management, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.

Category Ecosystem

  • Buyer and supplier ecosystem
  • Competitiveness index
  • Buyer and supplier power
  • Threat of new entrants and substitutes

Global and Regional Sourcing Insights

  • Category spend
  • Spend growth
  • Dynamics
  • Opportunities

Pricing and Cost Analysis

    • Pricing outlook and data
    • Drivers of pricing
    • Cost structure and inputs cost
    • Total cost of ownership
    • Pricing models and margins

Cost Saving Opportunities & Negotiation Strategies

  • Buyer and supplier side levers
  • Quantified cost saving opportunities
  • Negotiation strategies and quantified outcome

Procurement Best Practices, Strategy and Enablers

  • Procurement excellence
  • Sustainability and innovation
  • KPIs and category enablers
  • Risk management and outsourcing

Vendor Analysis

  • RFx essentials and selection criteria
  • SLAs
  • Supplier evaluation metrics
  • Detailed supplier profiles

Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”

Category Research Framework


SpendEdge presents a detailed picture of Digital Marketing procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, carried out with Digital Marketing procurement intelligence tools.

Information Sources


Primary research
Secondary research
Procurement heads
Industry journals and reports
Category managers
Periodicals and new articles
Sourcing consortium professionals
Category webinars
Industry experts and thought leaders
Internal categiry playbooks
Procurement managers
Industry/government websites on regulations, compliance
Category heads of suppliers
Internal databases
Client account heads/managers
Industry blogs/thought leader briefings
Client and industry consultants

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