CRM Services Market Procurement Intelligence Report

The report provides a comprehensive coverage on CRM Services category spend growth and regional spend segmentation insights, CRM Services price trends and CRM Services supply market analysis.

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Scope of the report

CRM Services is an essential part of the Marketing category which includes all spend related to the provision of marketing inluding material generation, production and distribution.

KEY PROCUREMENT INSIGHTS COVERED

Strategic Sourcing Guide to CRM Services Procurement

Overview

Several macro changes in the dynamics of overall Marketing as well as CRM Services procurement trends are poised to change the business practices and procurement thumb rules. Price rise in certain essential assets and supplies required to deliver CRM Services is making a significant addition to the supplier's overall expenditure. This could have an inflationary impact on buyer's procurement expenditure in the CRM Services market.

In recent years, the market has witnessed a significant number of strategic collaborations, mergers, and acquisitions. Such developments have enabled the suppliers to expand their portfolio of offerings, geographic presence, and value chain. Moreover, suppliers have also gained access to new technologies and resources.

Buyers are moving towards longer contract durations and strategic partnerships with suppliers to benefit from value-based discounts, integrated services, low renewal cost and lesser expenses on contracting activities.

Category managers need to take note of the potential of these developments and reassess the changes required in their procurement practices.

CRM Services Procurement Best Practices

As market conditions become more dynamic and procurement practices get more sophisticated, category managers need to be cognizant of the best practices that work for their CRM Services category procurement. The report offers a succinct analysis of CRM Services procurement best practices.

For example, Buyers must ensure that service providers cater to their requirements by implementing centralization of content to maintain the project objective.

It is customary for service provider to charge buyers on a project basis. The project costs are often based on payroll costs incurred by service providers on the various levels of personnel involved in the project. In a bid to derive higher profits, service providers may allocate more senior staff than required. Therefore, buyers must scrutinize the staffing needs of the project and limit the presence of senior staff to not more than 30% of the total allocated staff. This, in turn, providers buyers' advantages such as enhanced cost savings, streamlined execution, and faster delivery time.

Having dedicated on-site staff from the service provider is a highly recommended measure for reducing category lead time for buyers.


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Risks in CRM Services procurement

CRM Services procurement managers also need to proactively identify and mitigate potential risks that can arise in the supply chain or contracts for CRM Services procurement. Some examples include:


  • Pricing terms in the contract could prove to be inadequate to safeguard the buyer from impact of a sudden increase in supplier's cost, often arising from a lack of clarity on scope of products or services to be delivered
  • Economic downturn can adversely affect employment rates and bring about changes in the spend patterns of customers. This can reduce product launches and adversely affect the industry
  • With advancements in technology, such as file compressing, digital copying, and internet connections with high bandwidth, the risk of content piracy and signal theft has also increased. Additionally, new software that can circumvent encryption technology is increasing the threat of unauthorized use and distribution of communication content

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Who should read this report

  • Procurement decisions can prove to be costly in the absence of careful deliberation and evaluation of every available option. In fact, more than 90% of the decision makers we work with acknowledge that timely availability of up-to-date category intelligence can help them make better purchasing decisions. More than 80% of them believe that in-house category intelligence needs to be updated periodically to achieve full benefits. If you have read so far, we are quite sure you agree!!

    You may have just initiated your research to design a winning CRM Services procurement strategy, or you may be a category expert looking for strategic insights and updated data.Either ways, the report has your requirements covered.

    The report is intended to serve as a one-stop reference guide for CRM Services procurement strategy and offers a perfect blend of category basics with deep-dive category data and insights. Therefore, it is ideal for category beginners looking for “CRM Services: Procurement Report 101” as well as for category experts actively tracking the global CRM Services procurement market.

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Key questions on CRM Services procurement answered by this report


    The CRM Services procurement report helps take more informed decisions by placing all the critical information and advice at the fingertips of a decision maker. It also specifically answers some of the key questions that we have been routinely asked during our industry outreach initiatives:

     

    • What is the spend potential in the CRM Services market?
    • What is the correct price to pay for CRM Services? What are the key trends and factors that influence current and future pricing?
    • Which selection criteria are the most important for CRM Services Suppliers Market?
    • Who are the top CRM Services suppliers? What are their cost structures?
    • What are supplier margins in CRM Services market?
    • Which negotiation levers can reduce CRM Services procurement cost ?
    • What are the best practices for CRM Services procurement and what are the potential risks?

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CRM Services Category Insights: What is inside

The CRM Services market report offers a complete picture of the supply market and analyzes the category from the perspective of both buyers and suppliers. Analysis of the category trends, procurement best practices, negotiation levers and overall category management strategy advisory are interspersed with in-depth data and commentary on spend outlook, pricing ecosystem and supplier landscape drilled down to a region-level coverage.

Data

A key highlight of this report is the in-depth outlook created on CRM Services procurement spend and pricing trends. The report further delves deep into the aspects of cost structure, total cost of ownership and supplier margins for CRM Services. A dedicated section to supplier profiles and evaluation helps decision makers cast a wider procurement net and identify gaps in existing relationships.

Insights

Along with specific category and supplier intelligence, the publication also includes curated insights on CRM Services market trends, price influencers and inherent risks. These insights help the decision makers prepare for market shaping trends in advance and create alternative strategies for changes in the market conditions.

Advisory

Additionally, the report also advises on the best practices and strategies to manage the CRM Services category efficiently. Negotiation levers and opportunities are explained in detail along with quantification of their potential. Benchmark KPIs for supplier and buyer performance management are also aggregated to better organize the category objectives. Other themes of advisory include ideal procurement organization structure, enablers to achieve KPIs or category objectives and ideal SLAs to have with suppliers.

Category Ecosystem

  • Buyer and supplier ecosystem
  • Competitiveness index
  • Buyer and supplier power
  • Threat of new entrants and substitutes

Global and Regional Sourcing Insights

  • Category spend
  • Spend growth
  • Dynamics
  • Opportunities

Pricing and Cost Analysis

    • Pricing outlook and data
    • Drivers of pricing
    • Cost structure and inputs cost
    • Total cost of ownership
    • Pricing models and margins

Cost Saving Opportunities & Negotiation Strategies

  • Buyer and supplier side levers
  • Quantified cost saving opportunities
  • Negotiation strategies and quantified outcome

Procurement Best Practices, Strategy and Enablers

  • Procurement excellence
  • Sustainability and innovation
  • KPIs and category enablers
  • Risk management and outsourcing

Vendor Analysis

  • RFx essentials and selection criteria
  • SLAs
  • Supplier evaluation metrics
  • Detailed supplier profiles

Our research is complex, but our reports are easy to digest. Quantitative analysis and exhaustive commentary is placed in an easy to read format that gives you an in-depth knowledge on the category without spending hours to figure out “what does it mean for my company?”

Category Research Framework


SpendEdge presents a detailed picture of CRM Services procurement solutions by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

Information Sources


Primary research
Secondary research
Procurement heads
Industry journals and reports
Category managers
Periodicals and new articles
Sourcing consortium professionals
Category webinars
Industry experts and thought leaders
Internal categiry playbooks
Procurement managers
Industry/government websites on regulations, compliance
Category heads of suppliers
Internal databases
Client account heads/managers
Industry blogs/thought leader briefings
Client and industry consultants

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